Starting from 15 January 2008, Carrefour is to offer Dell computers on an exclusive basis in 365 French, Spanish and Belgian hypermarkets and supermarkets.
The Carrefour Group has signed an exclusive distribution agreement in Europe with the American personal computer manufacturer, Dell, for its stores in France, Spain and Belgium. Carrefour plans to extend the presence of Dell products to other European countries during 2008, in particular Italy. From 15 January, these stores will be offering their customers the choice of a range of Dell office PCs and portable computers, selected by Carrefour.
The Carrefour Group has been working on a fundamental redevelopment of its non-food offering in hypermarkets since 2006, to drive sales by responding to the aspirations of its customers for modernity and innovation. This strategic evolution is characterized by partnerships with prestigious international brands (Max Azria, Disney) in specific sectors – clothing, household equipment and toys.
With this agreement, the Carrefour Group aims to consolidate its position as the leader in IT equipment retailing in France and Europe.
Abour Carrefour Group
The second-largest retailer in the world and the leading European one, the Carrefour Group serves millions of customers in Europe, Asia and Latin America, offering them quality products and services at value-for-money prices.
In France, the Carrefour group occupies 2nd place in the IT market (9% market share); on the hypermarket circuit, Carrefour is the leading trade name.
• No. 1 retailer in Europe, 2nd-largest retailer worldwide
• Present in 30 countries
• 456,000 employees, of which 140,000 in France
• 12,500+ stores
• €97 billion in sales inc. VAT/sales tax in 2006
Source : Carrefour Group press department, Tel : +33 (0) 1 49 09 26 66, Email : groupecarrefour@tbwa-corporate.com
The Carrefour Group has signed an exclusive distribution agreement in Europe with the American personal computer manufacturer, Dell, for its stores in France, Spain and Belgium. Carrefour plans to extend the presence of Dell products to other European countries during 2008, in particular Italy. From 15 January, these stores will be offering their customers the choice of a range of Dell office PCs and portable computers, selected by Carrefour.
The Carrefour Group has been working on a fundamental redevelopment of its non-food offering in hypermarkets since 2006, to drive sales by responding to the aspirations of its customers for modernity and innovation. This strategic evolution is characterized by partnerships with prestigious international brands (Max Azria, Disney) in specific sectors – clothing, household equipment and toys.
With this agreement, the Carrefour Group aims to consolidate its position as the leader in IT equipment retailing in France and Europe.
Abour Carrefour Group
The second-largest retailer in the world and the leading European one, the Carrefour Group serves millions of customers in Europe, Asia and Latin America, offering them quality products and services at value-for-money prices.
In France, the Carrefour group occupies 2nd place in the IT market (9% market share); on the hypermarket circuit, Carrefour is the leading trade name.
• No. 1 retailer in Europe, 2nd-largest retailer worldwide
• Present in 30 countries
• 456,000 employees, of which 140,000 in France
• 12,500+ stores
• €97 billion in sales inc. VAT/sales tax in 2006
Source : Carrefour Group press department, Tel : +33 (0) 1 49 09 26 66, Email : groupecarrefour@tbwa-corporate.com
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