Home Solutions Retail (I) Ltd., a part of the Future Group, today announced its intent to dominate the retailing consumer durables and electronics. As a part of this, its retail formats – eZone and Electronics Bazaar announced plans for aggressive growth.
eZone, the electronics and consumer durables store chain in the lifestyle segment, announced plans to dominate the consumer durables and electronics segment from the current 26 stores to about 100-125 stores across the country in the next 18-24 months. Electronics Bazaar, which focuses on electronics and consumer durable products in the value segment, will increase it’s presence to 250-275 stores, in the next 18-24 months. Total investment planned for the expansion for both eZone and Electronics Bazaar is between Rs.450 - 500 crore.
Said Hemchandra Javeri, CEO, Home Solutions Retail (I) Ltd., “We understand that due to the booming economy and rising disposable incomes among Indian consumers, there is a noticeable rise in consumer spend in consumer durables and electronics category. We will be better positioned to meet this increased demand, through the planned expansion.” He added, “The success of both eZone and Electronics Bazaar has been quite remarkable. In the past 18 months since these formats were launched, they have emerged as favorites of shoppers across the country, for the experience, the product range and quality.”
Said Manoj Kumar, CEO, eZone & Electronics Bazaar, “The last one and a half years, have been an exciting journey for eZone and Electronics Bazaar. From zero to 104 stores across 48 cities, especially in this highly competitive marketplace, is an achievement that we take pride in. We will continue to focus on providing a superior shopping experience and great deals to consumer sand focus on dominating this space”
He further added, “Our private labels Koryo and Sensei have received a fantastic response from consumers. These private labels will see a major thrust going forward as well. Over 15% of the total revenues of eZone and Electronics Bazaar come from the private labels. These brands are backed by an after sales network of 52 centers across 45 locations in the country. Offering a quality product at highly competitive price, Koryo offers products to improve the lifestyle of common Indian, whereas, Sensei offers digital gizmos and electronics products to upgrade the lifestyle of the Indian consumer.”
eZone has also been spearheading innovation in retailing of consumer durables and electronics brands to test market and launch newer categories. One such initiative is the ‘Car Stereo demo room’, which creates the ambience of a car and enables customers to experience different models of car stereo systems in the right setting. Traditionally, car stereos have always been bought only through automobile accessories dealers and not through retailers of consumer durables and electronics. Another such innovation is the ‘Future Zone’ at eZone stores which is a special section displaying gaming gadgets, toys and educational aid material for children. This has got an overwhelming response. eZones stores also have a ‘Home Theatre Demo room’ to give consumers a feel for home theatre systems, in just the right setting.
Source : Pantaloon Retail (India) limited
eZone, the electronics and consumer durables store chain in the lifestyle segment, announced plans to dominate the consumer durables and electronics segment from the current 26 stores to about 100-125 stores across the country in the next 18-24 months. Electronics Bazaar, which focuses on electronics and consumer durable products in the value segment, will increase it’s presence to 250-275 stores, in the next 18-24 months. Total investment planned for the expansion for both eZone and Electronics Bazaar is between Rs.450 - 500 crore.
Said Hemchandra Javeri, CEO, Home Solutions Retail (I) Ltd., “We understand that due to the booming economy and rising disposable incomes among Indian consumers, there is a noticeable rise in consumer spend in consumer durables and electronics category. We will be better positioned to meet this increased demand, through the planned expansion.” He added, “The success of both eZone and Electronics Bazaar has been quite remarkable. In the past 18 months since these formats were launched, they have emerged as favorites of shoppers across the country, for the experience, the product range and quality.”
Said Manoj Kumar, CEO, eZone & Electronics Bazaar, “The last one and a half years, have been an exciting journey for eZone and Electronics Bazaar. From zero to 104 stores across 48 cities, especially in this highly competitive marketplace, is an achievement that we take pride in. We will continue to focus on providing a superior shopping experience and great deals to consumer sand focus on dominating this space”
He further added, “Our private labels Koryo and Sensei have received a fantastic response from consumers. These private labels will see a major thrust going forward as well. Over 15% of the total revenues of eZone and Electronics Bazaar come from the private labels. These brands are backed by an after sales network of 52 centers across 45 locations in the country. Offering a quality product at highly competitive price, Koryo offers products to improve the lifestyle of common Indian, whereas, Sensei offers digital gizmos and electronics products to upgrade the lifestyle of the Indian consumer.”
eZone has also been spearheading innovation in retailing of consumer durables and electronics brands to test market and launch newer categories. One such initiative is the ‘Car Stereo demo room’, which creates the ambience of a car and enables customers to experience different models of car stereo systems in the right setting. Traditionally, car stereos have always been bought only through automobile accessories dealers and not through retailers of consumer durables and electronics. Another such innovation is the ‘Future Zone’ at eZone stores which is a special section displaying gaming gadgets, toys and educational aid material for children. This has got an overwhelming response. eZones stores also have a ‘Home Theatre Demo room’ to give consumers a feel for home theatre systems, in just the right setting.
Source : Pantaloon Retail (India) limited
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