Hanuman, the Indian Super-Hero returns, not only on the silver screen but also in your home, with the launch of the RETURN OF HANUMAN merchandise this winter season. In a significant development, Percept Picture Company (PPC) and Pantaloon Retail (India) Ltd (PRIL) today announced the introduction of customized products which will be available exclusively at all Big Bazaar stores across the country.
Crickets’ bowling sensation S. Sreesanth launched the merchandise at a glittering event at Orchid City Centre, Mumbai.
After taking the country by storm with their first edition of the Super Hero – HANUMAN; Percept Picture Company returns to the silver screen with HANUMAN REUTRNS and creates a brand with the pioneers of the retail revolution in India - Pantaloon Retail India Ltd. As a part of the marketing tie-up, the entire range of movie merchandise - which includes Accessories, Apparel, Stationery, Toys, Books, Crockery will be marketed through 75 Big Bazaar and 25 Stand alone Food Bazaar stores.
Speaking on the occasion Mr. Preet Bedi, CEO, Percept Picture Company said, “Our HANUMAN is the first and the biggest superhero franchise in India. Big Bazaar has specially designed merchandise of the film, which has a wide variation from Toys to Stationery, Crockery to Apparel, which will be loved by kids. We believe that animated movies have a huge impact on kids and through the movie and the merchandise we will be able to connect with them at an emotional level. The merchandise and other initiatives are no longer film-led, instead they are character-led, this time our aim is to develop Hanuman as a brand”
Says Mr Rajan Malhotra, CEO, Big Bazaar, “Pantaloon Retail has always strived to provide innovative products and unique shopping proposition for its discerning customers. With this exclusive initiative we are reaching out to the kids segment. We are confident that the Hanuman Returns merchandise is going to be huge success and it’s a prelude to many more such initiatives.”
As part of the 360 degree promotion and licensing programme, PPC has tied up with Future Group, Jump Games, Baskin Robbins, D’damas, Camlin, Indiatimes, Midday, Star News and a plethora of eminent brands to provide you with nothing but the best source of entertainment options. Apart from these, Hanuman Returns would also introduce its latest range of merchandising products after the astounding success of Hanuman’s merchandising campaign along with an interactive website on Hanuman Returns.
Source : Pantaloon Retail India Ltd
Crickets’ bowling sensation S. Sreesanth launched the merchandise at a glittering event at Orchid City Centre, Mumbai.
After taking the country by storm with their first edition of the Super Hero – HANUMAN; Percept Picture Company returns to the silver screen with HANUMAN REUTRNS and creates a brand with the pioneers of the retail revolution in India - Pantaloon Retail India Ltd. As a part of the marketing tie-up, the entire range of movie merchandise - which includes Accessories, Apparel, Stationery, Toys, Books, Crockery will be marketed through 75 Big Bazaar and 25 Stand alone Food Bazaar stores.
Speaking on the occasion Mr. Preet Bedi, CEO, Percept Picture Company said, “Our HANUMAN is the first and the biggest superhero franchise in India. Big Bazaar has specially designed merchandise of the film, which has a wide variation from Toys to Stationery, Crockery to Apparel, which will be loved by kids. We believe that animated movies have a huge impact on kids and through the movie and the merchandise we will be able to connect with them at an emotional level. The merchandise and other initiatives are no longer film-led, instead they are character-led, this time our aim is to develop Hanuman as a brand”
Says Mr Rajan Malhotra, CEO, Big Bazaar, “Pantaloon Retail has always strived to provide innovative products and unique shopping proposition for its discerning customers. With this exclusive initiative we are reaching out to the kids segment. We are confident that the Hanuman Returns merchandise is going to be huge success and it’s a prelude to many more such initiatives.”
As part of the 360 degree promotion and licensing programme, PPC has tied up with Future Group, Jump Games, Baskin Robbins, D’damas, Camlin, Indiatimes, Midday, Star News and a plethora of eminent brands to provide you with nothing but the best source of entertainment options. Apart from these, Hanuman Returns would also introduce its latest range of merchandising products after the astounding success of Hanuman’s merchandising campaign along with an interactive website on Hanuman Returns.
Source : Pantaloon Retail India Ltd
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