Shanghai Tang And Kai-Yin Lo For Creation 9707 ~ Retail Chain Store News, Online Store News, Retail Industry News, Departmental Store,
Retail Chain Store News, Online Store News, Retail Industry News, Departmental Store,: Shanghai Tang And Kai-Yin Lo For Creation 9707

Friday, December 28, 2007

Shanghai Tang And Kai-Yin Lo For Creation 9707

International lifestyle brand Shanghai Tang sponsors Chinese art historian and renowned jewelry designer Kai-Yin Lo to create a limited-edition cashmere shawl, Life Force, for Creation 9707, Hong Kong’s biggest ever design crossover project organized by the Hong Kong Design Centre.

Creation 9707 is the first ever collaboration of 10 internationally renowned brand names with 10 accomplished Hong Kong designers to produce 10 creative products of superb quality. These 10 masterpieces will go on a global tour to Milan, London, New York and Toronto, showcasing Hong Kong’s best in design.

“Being the only international luxury lifestyle brand based in Hong Kong and one of the forerunners of local design, we are proud to witness Hong Kong design charging towards an unprecedented level of sophistication over the past 10 years. Creation 9707 with Kai-Yin is a stellar project in the effort to propel Hong Kong-grown design into the international limelight, showing the rest of the world the innovation that comes out of this dynamic city.” said Shanghai Tang’s Executive Chairman Raphael le Masne de Chermont.

For the project, Kai-Yin Lo created an imperial red shawl in 100% cashmere, a material highly associated with Shanghai Tang quality. Each piece is hand-embroidered with the Lingzhi plant which symbolizes prosperity, longevity and eternal happiness. The color red symbolizes good luck and good health.

“I reinterpreted the spirit of Chinese culture into a contemporary expression in the product for Creation 9707. I use Lingzhi and knots, which carry deep cultural meaning that has extended beyond China into universal understanding.” said Kai-Yin Lo.

Kai-Yin Lo has also been awarded 2007 Hong Kong Design Centre’s World Outstanding Chinese Designer, which recognizes role models who can inspire young Chinese designers around the world. Previous winners include Vivienne Tam.

The limited-edition shawl is available in Shanghai Tang stores in Hong Kong this December in time for the holiday season. A portion of the proceeds will go towards the development of Hong Kong Polytechnic University School of Design.

The Life Force shawl retails for HKD 3,800 and is available at Hong Kong's flagship store or by special order.

About Shanghai Tang

Shanghai Tang is the first and leading luxury lifestyle brand emerging from China. Since its inception in 1994, it has advanced the expression of modern Chinese Chic by fusing current design concepts with innovative Chinese-inspired elements. Offering ready-to-wear for women, men and children, as well as accessories and home ware, Shanghai Tang supports an international network of 30 boutiques in the world’s most prestigious shopping districts.

Source : Shanghai Tang

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